Obituary

The Most Interesting Man in the World was a Dos Equis advertising character played by actor Jonathan Goldsmith: a silver-bearded adventurer who had wrestled grizzlies, negotiated with warlords, and once won a staring contest with the sun. The ad's tagline — 'I don't always drink beer, but when I do, I prefer Dos Equis' — became the internet's template for unearned confidence. It died in 2014 when Dos Equis replaced Goldsmith with a younger actor, a decision so reviled that the brand eventually brought him back. The meme had outlived its own advertisement. He remains interesting. The beer is fine.

Born

2011

Died

2014

Cause of death

Died of not always drinking beer

Last sighting

A commercial set, 2014

Resting place

Section E, Row 9

Category

person